Welcome to our Whiteboard Animation and Storytelling Blog

Whether you’re a communication specialist, business leader, or storytelling enthusiast, our blog is your go-to resource for insights on making complex ideas shine. Discover the psychology behind effective visual communication, learn how different storytelling formats can amplify your message, and explore strategies for engaging audiences across various platforms.

We cover best practices for specialized fields like healthcare and research communication, tips for maintaining consistent messaging, and the latest innovations in visual storytelling techniques. Plus, we delve into the broader world of communication strategy, sharing insights for business growth and summarizing impactful books like The Power of Regret and Atomic Habits.

Join us as we explore the art and impact of transforming complicated concepts into clear, compelling visual stories that connect with audiences and drive meaningful action!

Featured illustration for Emotional Storytelling for Research and Healthcare: What the Science Actually Shows.

Emotional Storytelling for Research and Healthcare: What the Science Actually Shows

Emotional storytelling in research and healthcare: what neuroscience, narrative persuasion and narrative medicine show, and where the oxytocin hype ends.
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A hand-drawn grant application page with one budget row circled and a video play button beside it, the knowledge translation video budget shown as a line item in the application.

How to Budget for a Knowledge Translation Video in Your Grant Application

What a knowledge translation video budget really costs in a CIHR or SSHRC application, where the line item sits, and how to justify it so reviewers keep it.
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Hand-drawn diagram in which a page of text sends one arrow into a memory box while a picture sends two, the picture superiority effect shown as a finding encoded twice.

Why the Brain Remembers Pictures: What the Evidence Actually Says About Visual Storytelling

"We remember 90% of what we see" is a fabricated stat. The real evidence for the picture superiority effect is older, stranger, and far more useful.
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The featured image for this post on the curse of knowledge shows one person tapping a rhythm they hear as a full tune while the listener, hand cupped to her ear, hears only separate taps.

The Curse of Knowledge: Why Experts Are the Worst Explainers of Their Own Work

Once you know something, you cannot unknow it. That is the curse of knowledge, and it is the real reason experts struggle to explain their own work.
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policy-communication-reach

Policy Communication That Actually Reaches People

Most policy communication fails because it never reaches the people it's meant to serve. Here's the evidence.
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visual abstract

What Is a Visual Abstract? A Researcher’s Guide

Learn what visual abstracts are, why researchers use them, and what distinguishes effective ones from the rest.
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government-communication-TN

Visual Storytelling for Government Communications

See how visual storytelling for government agencies clarifies complex policies, reaches wider audiences, and builds public trust.
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animated-video-abstracts-evidence-TN

The Evidence for Animated Video Abstracts

Peer-reviewed evidence shows animated video abstracts outperform static versions on views, engagement, comprehension, and recall.
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research-communication-visual-storytelling

How Visual Storytelling Clarifies your Research Without Oversimplifying

Visual storytelling helps researchers make complex ideas easier to understand—without oversimplifying the science or losing trust.
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