Emotional Storytelling for Research and Healthcare: What the Science Actually Shows
Emotional storytelling in research and healthcare: what neuroscience, narrative persuasion and narrative medicine show, and where the oxytocin hype ends.
How to Budget for a Knowledge Translation Video in Your Grant Application
What a knowledge translation video budget really costs in a CIHR or SSHRC application, where the line item sits, and how to justify it so reviewers keep it.
Why the Brain Remembers Pictures: What the Evidence Actually Says About Visual Storytelling
"We remember 90% of what we see" is a fabricated stat. The real evidence for the picture superiority effect is older, stranger, and far more useful.
The Curse of Knowledge: Why Experts Are the Worst Explainers of Their Own Work
Once you know something, you cannot unknow it. That is the curse of knowledge, and it is the real reason experts struggle to explain their own work.
Policy Communication That Actually Reaches People
Most policy communication fails because it never reaches the people it's meant to serve. Here's the evidence.
What Is a Visual Abstract? A Researcher’s Guide
Learn what visual abstracts are, why researchers use them, and what distinguishes effective ones from the rest.
Visual Storytelling for Government Communications
See how visual storytelling for government agencies clarifies complex policies, reaches wider audiences, and builds public trust.
The Evidence for Animated Video Abstracts
Peer-reviewed evidence shows animated video abstracts outperform static versions on views, engagement, comprehension, and recall.
How Visual Storytelling Clarifies your Research Without Oversimplifying
Visual storytelling helps researchers make complex ideas easier to understand—without oversimplifying the science or losing trust.