Whiteboard animation is an exceptional method for transforming complex information into a captivating narrative that hooks your audience and spurs them into action. But can you leverage this power to grow your business? The answer is a resounding ‘Yes!’
The benefits of whiteboard videos are endless. If you need convincing, check out the eye-popping whiteboard animation statistics that resulted from a third-party study of our own videos.
In this post, we’ll delve into the world of whiteboard video marketing and how it can work wonders for generating sales.
Now, let’s dive into how to use whiteboard animation to supercharge your sales.
1. Produce winning whiteboard videos
Create for your ideal customer
Your whiteboard video can be well thought out and brilliantly produced, but if it fails to engage your target customer, it’s futile. To avoid this pitfall, consider developing buyer personas before starting the process of producing your whiteboard video.
By understanding your ideal customer’s needs, preferences, and pain points, you can craft a personalized and powerful whiteboard video that speaks directly to them, triggering emotions that inspire action, leading to increased conversions and sales for your business.
Create content that answers customers’ questions
An outstanding whiteboard video can help position you as a trusted authority that potential customers rely on to solve their problems. How? By answering crucial questions they have during their buying decisions.
Here are a few tips for uncovering those questions:
- Follow your ideal customers on social media to see what they’re asking each other and your competitors about.
- Conduct keyword research to find questions with a high search volume.
- Pay attention to the questions being asked on Quora.
Create a whiteboard video for every stage of the sales funnel
Your videos should captivate your prospects and gently nudge them through their buying journey.
Create a video to help them:
- Recognize their problem and the ways it’s costing them.
- Realize that solutions exist and get excited about solving the problem.
- Compare available solutions and understand the factors for decision-making.
- Validate their choice to pick you by providing rational justification and social proof.
Address sales objections with whiteboard videos
Are there recurring sales objections that you need to address during your sales cycle?
Consider creating a whiteboard video around those objections and their solutions. The upside? Not only can this video drive organic traffic to your website from people googling their concerns, but you can also embed it in your sales process to convert leads into customers.
Don’t forget existing customers
If you want to boost revenue, acquiring customers for that initial sale is just the beginning. Focus on increasing the lifetime value of each sale by earning repeat sales and referrals from new customers.
And guess what? Whiteboard animation can help with that too. Create a product explainer video to help existing customers maximize the benefits of your product or service.
Always be optimizing
Your web analytics data offers a tremendous opportunity to continually improve the results of your whiteboard animation over time.
Study your videos’ conversion metrics to see which ones are most successful at converting to sales. Use that data to optimize your whiteboard animation marketing strategy.
Pique emotions
Studies reveal that emotions generally drive our purchasing decisions, and we rationalize those decisions later. Master the art of emotional storytelling, and you can create whiteboard videos that generate more sales.
2. Optimize your whiteboard animations for conversion
Add calls to action to every whiteboard video
If the primary goal of your whiteboard animation marketing is to generate sales, make sure that all your videos feature at least one prominent call to action.
For instance, make it easy for viewers to know how to reach you if they need help. Link to your sales pages from all pages and posts featuring your video where it makes sense.
Nurture relationships with your whiteboard videos
People may not be ready to buy from you upon their first contact. Use your videos to encourage them to subscribe to your email list and/or social channels, allowing you to nurture the relationship and remain top of mind until they’re ready to buy.
Reduce conversion friction
Your video should make it easy for viewers to take the next step with you. Don’t confuse them with too many competing calls to action. And if your videos lead them to a lead form, be cautious about asking for too much information in the form.
3. Promote your whiteboard videos
Once you’ve created the right videos and optimized them for conversions, your final step is to get them in front of your target market. You can invest in paid advertising, but also explore numerous free options for distributing your whiteboard videos, such as:
- Publishing them to social media as is for platforms like YouTube and Vimeo, or converting them to vertical shorts to use on Instagram and TikTok.
- Embedding them on your website or blog and optimizing the page they’re on for search engines.
- Playing them at events, such as trade shows and conferences.
- Incorporating them into your email marketing campaigns.
Over To You
Whiteboard video marketing offers a powerful way to generate sales and grow your business. By crafting compelling content, optimizing your videos for conversions, and promoting them effectively, you can unlock the full potential of whiteboard animation and supercharge your sales. Now it’s time to create some whiteboard magic!
If you’re looking for help creating award-winning whiteboard animated videos that are evidence backed by an independent study, please check out some of our recent whiteboard animation examples, or get in touch for a free consultation. You can also sign up to our email list to receive fresh communication and storytelling tips in your inbox every month.
