The daughter of two mathematicians, I have always felt a natural affinity with numbers. So it was no surprise to anyone when I pursued a Mathematics degree of my own. Or when I held positions in strategy and data analytics.
It was my move into marketing that raised a few eyebrows… Never mind the fact that I then went on to build an entire business around the service of storytelling. After all, what could a math geek possibly know about creatively translating complex information into a compelling story?
In actual fact, I am convinced that my trajectory makes me uniquely suited to the task. And it all began with one really bad presentation. Watch this whiteboard video to find out more about how Exaltus went from geek to chic.
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