Struggling to capture your audience’s attention in a crowded digital world? Whiteboard animation is the dynamic solution that turns your ideas into captivating stories that ensure message consistency, boost engagement and drive business growth.
The benefits of whiteboard videos are endless: they grab attention, simplify complex information, and boost viewer retention—all while making your message memorable and easy to understand.
(If you need convincing, check out the eye-popping whiteboard animation statistics that resulted from a third-party study of our own videos.)
In this blog post, we’ll explore five outstanding whiteboard animation ideas, from sharing advice and data to persuading and promoting. Whether you’re looking to educate, inspire, persuade, or sell, whiteboard animation offers a versatile and innovative solution. So, let’s dive in and discover the power of whiteboard animation ideas!
Whiteboard Animation Idea #1: Persuade
In and out of the business world, whiteboard videos can be powerful tools to bring about change. That’s why a great whiteboard animation idea is to educate your viewers, to change their perspectives on an issue, and to spur them to act.
We produced this government-themed animation for Balance of Power a grassroots initiative created by Informed Opinions to persuade people to take action for change and to ask party leaders in Canada to remove barriers to women’s participation in politics at all levels of government.
The purpose of this healthcare animation, which we produced for a group of healthcare professionals from various universities, was to persuade their professional community to adopt a new approach to measuring cardiovascular risk.
Whiteboard Animation Idea #2: Share Advice
Another whiteboard animation idea is to present a more dynamic alternative to the classic How To blog post. The main idea here is to provide helpful content. But there are side benefits, too. You can show your viewers that you’re an authority on the topic, and judiciously plug your product or service without being slimy about it.
In this video—we share helpful tips to scale your service business.
In this video, Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media Studios, teaches us how to build a content strategy.
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Whiteboard Animation Idea #3: Promote your Product or Service
In addition to the other, more top-of-funnel uses for whiteboard videos, whiteboard videos can also be used to directly drive sales. You won’t always have the opportunity to get a face-to-face meeting with your prospects. When you need to present your offerings remotely, a whiteboard video is much more dynamic than sending a static one-pager or bland email. That’s what makes this an excellent idea for a whiteboard video.
In this quick video for Breton Smartek, we explain how CareQ software helps long-term care facilities communicate with staff, community partners, and their residents’ family members during an emergency.
In this video, we tell you about Cardiogenix, a different kind of medical centre. Since 2006, they’ve made it their mission to provide the highest standards of medical care… in a warm and inviting atmosphere.
Learn to explain complicated things in a simple way
Find out how to explain complicated things in a simple way that attracts and holds attention, builds trust, engages your audience, and moves them to act.
Whiteboard Animation Idea #4: Make Data More Interesting
Infographics have earned a reputation for making complex data easier to digest. And research shows that 78% of B2B buyers are likely to share infographics with their colleagues. Well, if adding static images can make data more digestible and shareable, just imagine what happens when you add movement and sound. Not only do you present the data, but you can also help your viewers interpret it.
In this whiteboard video, we presented data that explains why marketers were obsessed with millennials.
I called this video for REC Media a “whiteboard animated infographic“. It presents the best of both worlds – whiteboard animation that presents the data in an engaging way, combined with a static version of the video that can be printed for future reference.
Whiteboard Animation Idea #5: Share your Origin Story
A great way to win over prospects is to make yourself relatable. Share your background. Explain how your company came to be, what you’re passionate about, and why. Share your origin story on your About page, during your presentations and speaking engagements. But how you do it matters. You can use words, and even liven them up with pretty photos. Or you can really make the story come to life with a whiteboard video.
My company specializes in whiteboard animation. But by education, I’m actually a mathematician. And people I’ve known for years know that I devoted much of my corporate career to more analytical roles. When I branched out on my own and launched Exaltus, some had trouble reconciling with what seemed like a change in direction. In this video, I explain how it is precisely my analytical background that drove me to excel at turning complex information into a compelling story.
Over to You
As you can see, whiteboard videos can be used to fulfill a multitude of different objectives. We’ve mentioned five of them. Have we missed any? If you’ve seen whiteboard videos used effectively in other ways, we’d love to hear from you in the comments! Also, please check out more whiteboard animation examples in our portfolio.
Ready to transform your business with a whiteboard video that drives results? Contact Exaltus today for a free consultation, and let’s bring your story to life.
