Use Whiteboard Animation to Communicate Effectively
Every day, brilliant ideas get lost in translation. Medical breakthroughs. Policy changes. Innovative products. What if you could turn your complex message into a story that instantly clicks?
That’s the power of whiteboard animation.
We combine hand-drawn visuals with strategic storytelling to make your message unforgettable – whether you’re in healthcare, government, or business.
Why Whiteboard Animation Works
Engagement That
Holds Attention
Research shows that whiteboard animation increases engagement by 33% compared to traditional videos. The dynamic nature of hand-drawn visuals keeps viewers watching longer and absorbing more of your message.
Better Retention,
Greater Impact
Viewers remember 15% more from a whiteboard video than from a standard talking-head video. The combination of narration and visual storytelling activates multiple parts of the brain, making your content more memorable.
Simple, But
Persuasive
Whiteboard animation is perfect for explaining complex topics, research findings, policies, or products in a way that feels effortless for your audience to understand.
Want to dive deeper into the science behind whiteboard animation?
Proven Impact: By the Numbers
According to research from the University of Hertfordshire’s Professor Richard Wiseman, whiteboard videos boast a 15% higher recall rate than talking head videos. And a third-party study about Exaltus’ own whiteboard videos demonstrates that:
Skills & knowledge
More than 85% of respondents said they gained new skills and knowledge as a result of watching the videos.
Confidence
The proportion of respondents who felt very confident in their ability to carry out the actions recommended in the videos increased from 36% to 64%.
Motivation
More than 90% of respondents said that watching a whiteboard video had increased their motivation to act.
How Organizations Use Whiteboard Animation
Healthcare & Research Communicators
- Translate complex medical and scientific data into accessible stories
- Improve patient education and compliance
- Enhance engagement in research and policy communication
Government & Nonprofits
- Explain policies and social initiatives clearly
- Inspire public action and behavior change
- Build trust and credibility with visual narratives
Marketers
- Simplify complex value propositions
- Boost conversions with engaging brand storytelling
- Create shareable content that sticks
How We Create Your Whiteboard Video
Our process is designed to bring clarity and impact to your message:
1. Discovery
We uncover the key insights and objectives for your video.
2. Scriptwriting
We craft a compelling narrative that guides your audience.
3. Storyboarding
We visualize the script with engaging sketches.
4. Illustration
We create custom, hand-drawn visuals tailored to your brand.
5. Animation
We bring your story to life with smooth, captivating motion.
6. Sound Design
We add professional voiceovers, music, and sound effects for a polished finish.
Communicate Consistently Across Multiple Touchpoints With Whiteboard Videos
Your whiteboard animation can be used across multiple communication channels, ensuring your message stays clear and consistent:
On Your Website
Explain your product or service in an engaging way.
In Your Presentations
Make complex ideas easier to understand for stakeholders.
In Your Training & Onboarding
Help employees and customers learn faster.
On Social Media
Create bite-sized, shareable content that spreads your message.
At Events
Engage audiences with dynamic visuals.
In Your Email Marketing
Increase open rates and engagement.
How Much Does a Whiteboard Video Cost?
The cost of a whiteboard animation depends on length, complexity, and customization. Unlike budget providers that use generic stock images, we create custom illustrations tailored to your story, ensuring a more polished and effective video.
Whiteboard Animation ROI: Why It’s Worth the Investment
Our whiteboard videos don’t just explain—they drive results. Whether it’s increasing sales, improving public awareness, or simplifying policy communication, a well-crafted video can deliver long-term impact.
Whiteboard Animation Examples
Hear from Our Clients
“I’m a writer. A word person. So when Carole approached me about creating a short video based on my work I’ll be honest: I didn’t see it. I said okay but internally I threw up a side eye. Like… why?
“Then a few days later she showed me what she created. She distilled my words into a visual story and… WOW! She made my thoughts come alive in a fun, tangible way that made the ideas more accessible and more joyous.
“Carole: I’m sorry I doubted you. I get it now.
“And you there… ? Reading this? Hire her. She’s awesome.”
“Working with Exaltus was a pleasure. In addition to being experienced and knowledgeable, the team is very focused on customer service. We were very impressed by their listening skills and understanding of client needs, their knowledge and experience, their responsiveness, and their all-around professionalism.”
“We consider your videos the crown jewels of our campaign. We are proud to have partnered with you.”
“I really appreciate your great communication on this project. We should have you give a lesson for our writers on best practices for working with clients.”
“After showing everyone the videos, they were amazed!! There were lots of chuckles at the illustrations and sound effects, and even some “wows” at the statistics and facts that we have included. They have heard us talk about these facts and figures endlessly, but I think it really resonated with them when they saw the way that you presented them. It was exciting to see their reaction.”
“It is a delight to work with Carole Alalouf and Exaltus. Carole has enabled me to create educational messages that are dense with content but are presented in clear, accessible images. She converts complexity into clarity. She listens and she delivers–quickly and effectively. Her whiteboard animation is brilliant for linking multiple concepts into a simple, coherent whole.
I am so impressed by how quickly Carole ‘gets’ what I am trying to say and how quickly I have product to review. We have worked together for
a few years now and she has never let me down. I lucked out when I ‘discovered’ Carole and Exaltus. I could not recommend a professional more highly.”
“It was one of the smoothest creative processes we’ve ever participated in, and we were exceedingly pleased with the results. Thank you, Exaltus!”
“It’s been a pleasure working with you. You’ve been professional, creative, responsive, flexible and in good spirits throughout the entire process. I’ve learned a ton from this project and have you to thank. I’d be happy to recommend you to others.”
“I wanted to thank you for the great job you did on the videos. Everybody loves them. They’ve proven to be the best way to get potential customers to immediately grasp what we do and to see the benefits. Plus, we’re getting so much buzz on our social networks!”
“As an award-winning company, we knew Exaltus would deliver a quality product. The most impressive part of our experience with Exaltus was the incredible level of service delivered consistently from the start of the project to the end. They worked with us to accommodate some challenging timelines and worked tirelessly to ensure our comfort throughout the process. The Exaltus team made suggestions that improved the process throughout…and continued to support us as we launched the videos they produced. An incredible experience we are sure to repeat.”
“We were very new to this whiteboard animation video creation. Carole understood this, and she was patient with us and me, and I learned more during this process of creating animation videos.
Customer service is excellent. Emails were always replied to within the same day. Revision video and updates were done very quickly. Initial timeline of the project we expected to be completed perhaps by June, but Exaltus went above and beyond for us, knowing we had our busy conference season on the horizon and the video completed for us in April.”
“I’m truly amazed at how Exaltus brought my words to life and I know this will help so many in my community take the next step in telling their story, investing in their personal brand and ultimately standing out from the noise!”
“We came to Carole with a great vision but had no idea how to get there. Carole was so fantastic to partner with every step of the way. She is a true creative consultant that helped us achieve even more than what we have envisioned. The final product was a huge success!
She was available all throughout the project and was open to ongoing feedback- she and her team never cut corners. She made it clear that the goal was for it to be perfect and she worked with us to make it happen. When I presented the new whiteboard explainer video at our annual sales meeting everyone went crazy! They loved it! Carole and her team nailed our message.
Exaltus has been a dream to work with. They are true professionals who are collaborative partners. I would highly recommend Carole and her Exaltus team!!!”
