How Much Does a Whiteboard Video Cost?

If you’ve been researching whiteboard animation companies, you’ve probably discovered that whiteboard video pricing can swing widely.

What are the differentiators you need to consider before making a choice? Let’s take a look.

Factors that influence the cost of whiteboard animation

Several factors can have a significant impact on the cost of your whiteboard video. Keep these factors in mind so that you’re aware of the tradeoffs while you’re making your decision:

Whiteboard animation experience

There’s no better teacher than experience. We all learn as we do. And so a whiteboard video company with years of experience can draw on everything they learned from past projects to make your video that much better. They’re also more likely than less experienced companies to anticipate and address issues, and complete your project on time and within budget.

Discovery

Before jumping into the script stage, a reputable whiteboard animation company leads you through a discovery process to understand:

Who your viewers are and what problem they’re trying to solve.
The types of language and visuals likely to resonate with them.
How you want viewers to feel when they watch the video, and the actions you want them to take afterward
Your organization’s personality

A thoughtful discovery process is time well spent and makes all the difference when it comes to producing a video that meets your goals.

Video content complexity

Einstein once said “if you can’t explain something simply, you don’t understand it well enough”.

An animation company may never master your subject matter the way you do. But if they have the brains and take the time to understand essential points and the logical flow, your video will be clearer and more effective for it. Especially if your subject matter is dry or complicated.

Video length

Very few variables impact the cost of your video as directly as the video’s final length.

That’s because a longer video means a longer script, more sketches, more animation, a longer voiceover audio, etc. And that means a bigger time investment at each stage.

Storytelling

Your video script could make or break your video. And scripts that are written as compelling stories make it much easier for your audience to assimilate and remember the information you share. Stories also make it more likely that your viewers will take action.

An animation company that knows how to write an engaging script that uses visual, relatable, and persuasive language is worth the investment.

Examples of different illustrative styles to choose from:

Custom illustrations

Many low-end whiteboard animation companies keep their video pricing down by using illustrations from an image bank, rather than creating them specifically for your project. The problems with this approach are wide-ranging:

Your illustrations may clash with each other, with your message, or with your branding.
If the illustrations weren’t conceived for the purpose of whiteboard animation, they may not animate well.
You won’t be able to include hand-drawn representations of your proprietary products or of members of your team.

When you invest in an animation company that creates its own custom illustrations, you’ll have the peace of mind of knowing your animated videos will convey your message in an appropriate and consistent style that is suitable for whiteboard animation.

Animation styles

One of the things that make whiteboard animation special is the anticipation created while viewers wait to see what is being drawn on the screen. But if everything in the video gets drawn out, the video gets boring fast.

An experienced production team knows how to use a variety of animation techniques (including 2d animation and/or character animation) to preserve the element of surprise and make a video that keeps your viewers’ eyes glued to the screen.

An example of how a poorly conceived illustration format can negatively impact animation:

Professional voiceover

A well-delivered voiceover in the right tone, accent, and age helps ensure that your video will resonate with your viewers. A premium whiteboard animation company knows where to find the right voice actor for the job, and how to direct them to ensure their delivery matches your needs.

Music and Sound

Sound effects and We know how to put the right finishing touches on your video to make it very engaging, without being distracting.

We know that adding music can create the right mood and add personality to your video, and sound effects can make your video more dynamic and make subtle animations stand out.

But we also knows that moderation is key. And that being too heavy-handed with your sound choices can overpower your video and distract your viewer from its substance.

Exaltus knows how to strike the right balance.

Revisions

Another factor to look for and that may impact the cost of a whiteboard video is the approval process. When the process is managed seamlessly with options and recommendations provided throughout, giving you the chance to review and sign off on each step, avoiding any unpleasant surprises.

The process is made enjoyable and you can trust that you are in good hands. Avoiding companies that either leave all decisions to you or have poor communication, which can lead to a final product not meeting your needs.

Our Pricing

When it comes to whiteboard animation companies, we like to think we’re a little different. That’s because we’re a little obsessed with the idea of pushing the limits of our medium, giving you our very best work every time, and making sure you enjoy the experience.

Our pricing depends on the length and complexity of your video. Please get in touch and we’ll send you a personalized quote for your specific whiteboard animation project.

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