Whiteboard Video Statistics
When the Canadian Medication Appropriateness and Deprescribing Network hired Exaltus to produce a series of whiteboard videos for them, we were up for the challenge and very happy to support such an important cause.
The network then went on to study the impact that watching the videos had on viewers’ knowledge, confidence levels and motivation to act. What follows are highlights of the whiteboard video statistics that came out of their study.
Whiteboard Video Statistic Highlights
Skills & knowledge
More than 85% of respondents said they gained new skills and knowledge as a result of watching the videos.
Confidence
The proportion of respondents who felt very confident in their ability to carry out the actions recommended in the videos increased from 36% to 64%.
Motivation
More than 90% of respondents said that watching a whiteboard video had increased their motivation to act.
Background and Method
The study focused on the Canadian Medication Appropriateness and Deprescribing Network, which was deeply concerned about the use of potentially inappropriate medications among Canadian seniors.
They wanted to see if whiteboard animation could empower healthcare providers to deprescribe the medications. To that end, they hired Exaltus to produce a series of whiteboard videos.
Then, they asked their networks to promote the videos on social media. In the end, 368 unique participants were asked to fill out a survey before and after watching the videos.
Get the goodies to go and spread the word. A few more ways to get the data:
Watch the
Whiteboard Animated Infographic
Download the
Visual Abstract of the study
View the
Google Slides presentation
Whiteboard Video Statistics
"Without knowledge action is useless and knowledge without action is futile."
– Abu Bakr
KNOWLEDGE TO ACT
Subject knowledge
The study evaluated the impact of whiteboard videos on subject knowledge in two ways:
1After watching the medication class whiteboard videos, respondents were asked whether they’d gained new skills and knowledge as a result. As shown in the chart below, more than 85% of respondents said they had.
2Respondents were quizzed about the videos’ content before and after watching the videos. Quiz scores soared after they watched the videos.
"Belief in oneself is one of the most important bricks in building any successful venture."
– Lydia M. Child
CONFIDENCE TO ACT
And the proportion of respondents who felt very confident in their ability to carry out the actions recommended in our introductory video soared from 36% before watching the video to 64% afterwards.
A trend that grew even more pronounced when they studied the results of the more tactical videos, which were focused on specific classes of drugs.
"Wanting something is not enough. You must hunger for it. Your motivation must be absolutely compelling in order to overcome the obstacles that will invariably come your way."
– Les Brown
MOTIVATION TO ACT
Motivation
Finally, more than 90% of respondents said that watching a whiteboard video had increased their motivation to act.
Over to you
Now that you know that whiteboard videos can increase your audience’s knowledge, confidence and motivation to act…. Wouldn’t you love to have this same success? Contact us today to book a consultation or get a personalized quote.
